Miu Miu Activation - 18th January 2025

In an era where luxury retail demands innovation and cultural sensitivity, we find ourselves captivated by transformative experiences that blend heritage with contemporary elegance.

On January 18th, Beijing's historic Shichahai Rink - a venue that has witnessed winter celebrations since the Ming Dynasty - became the canvas for an extraordinary display of cultural fusion.

This prestigious gathering, graced by luminaries including the melodic presence of Sdanny Lee, the artistic sophistication of Li Landi, and the graceful expertise of figure skater Chen Hongyi, exemplified the art of curating memorable brand experiences.

The event's thoughtful gifting strategy - featuring an exclusive Fortune Book for the Year of the Snake 2025 and a limited-edition vinyl record by Lexie Liu - demonstrated the power of meaningful keepsakes in luxury retail.